A year after launching a start-up agency built on filling the gap between in-house creative groups and traditional agencies, I get asked almost weekly if I think the traditional agency model is dying. The answer? Maybe. But the reasons are far simpler than people think.

1. Too expensive: This always has been an issue. Agencies that can't prove their value will die.

2. Too slow: I think this goes to responsiveness. Not everything can be done quickly. But much of it can. Time still equals money.

3. Too many people: Agencies still bring five people to meetings when two will do. And clients recognize that only two are actually doing the talking. Yet all five are billing $200 an hour. That's a logic problem.

4. Too full of themselves: The condescending, insular personalities who can't be bothered by the business challenge are just not relevant in a world that needs to find ways to solve problems faster and build better relationships.

5. Too much jargon: Can we give "proprietary processes" a rest? Many companies would be happy to forego the bloated process for faster, smarter work. Those processes are rarely proprietary, anyway.

In the end I think it's about solving problems efficiently and humbly.