We help leaders create strong foundations that help create healthy organizations and enable them to change the world for good.
We work with start-ups, small mom-and-pop shops through Fortune 50 CEOs to address challenges that affect their organizations. For some it’s about how to get the company off to a good start. For others it’s about resetting expectations to get a global organization healthy enough to be acquired or to soar to new heights.
Typical assignments include:
Vision, Mission, and Values creation
Portfolio strategy
Employer branding programs
Corporate identity systems
Executive coaching
Executive speech writing
Presentation training
Innovation training
Marketing plan support
Company naming
Audience segmentation
Data analysis
Plus a broad range of research programs to evaluate organizational health, portfolio strength, market perceptions, market opportunities, etc.
Our latest ideas and insights on business strategy and organizational health:
I often get asked by executives when we’re starting the Vision, Mission, and Core Values process how we come up with the words. Or, as one executive asked, “Do you already have this stuff written down somewhere and you’re just making us go through these exercises?”
The short answer is no; we don’t already have predetermined answers. We work hard to uncover and discover the values within each company.
A 2020 MIT Sloan Review study found that more than 80% of large companies published their core values online. Other studies place the number of companies with stated core values as high as 92%. This simply says that companies embraced the concept of stated core values.
But employee satisfaction scores tell a story of broken cultures. A Fond study of HR execs found that "only 22% responded that 60% or more of their employees know their company’s core values." A Gallup poll found that "just 23% of U.S. employees strongly agree that they can apply their organization’s values to their work, and only 27% strongly agree that they “believe in” these values." And a Leadership IQ study showed that "only 20% of respondents say their company always hires people who fit well with their company values."
One-word values can be ambiguous and interpreted differently by different people. When that happens, you get inconsistent applications across the organization.
They're also hard to represent in hiring and firing decisions. Would you hire someone who doesn't act with integrity? Of course not. Do you want your employees to feel empowered? Probably. But empowered to what degree?
In the fast-paced world of business and brand management, it’s easy to feel trapped in a cycle of addressing symptoms rather than root causes. As leaders, it’s crucial to step back and ask: “What problem are we really solving?”
It's easy to get laser-focused on creating things. But those ideas need to be grounded in something more than personal preference. Before launching your next big idea, your better mousetrap, ask yourself: Does your audience even realize they have a mouse problem?
Here are six steps to consider to make sure your concepts are grounded in insights so you increase your chances for success in the marketplace.
In a healthy executive culture, executives have the freedom to express their ideas and are encouraged to challenge norms. They must have protection from the cliquish trolls. They must be encouraged, to a person, to bring something new to the table and argue for and against the merits of the ideas.
Every job, every role, every company has lessons to teach if you’re willing to learn. These are my top lessons from food service.
In turbulent times, companies must discover what kind of adjustments are right for them to stay relevant. It can seem overwhelming. But there are a few ways to think about resourcefulness to help companies of any size manage through stressful environments.
Dandelions put out a taproot from the very beginning to give themselves every advantage possible in journey ahead—because they don’t know if that journey will be easy or tough.
Unfortunately, too many companies don’t operate with the basic principles of dandelions and as a result, start with weak foundations, don’t plan for adversity ahead, and falter when the economic winds change. If we’ve learned anything from history it should be that change is inevitable. It can be sudden and unpredictable or like a slow-moving glacier.
Managers often place high performing individuals together and expect them to work well together. Then they are usually disappointed when those same individuals fail to reach even basic goals and objectives. But this shouldn’t come as a surprise. There are countless examples of high performing individuals fighting one another to reach the top of some mountain while happily sacrificing others around them.
The one unifying aspect of affecting your current situation or enabling you to change for the better comes down to three simple words: Do Great Work!
It is easy to get focused on the destination or goal and race to a perceived finish line and miss the simple beauty of the people and places around us.
We didn't start out that way. We started on the premise of doing great work from the ground up to help brands stand out from all the noise in the marketplace. There is a lot of noise out there. And it's getting worse.
Every generation has to face its own rounds of brand challenges related to the economy, public attitudes, world events, and more. Especially when things go bad, it’s easy to think that in the crisis of the moment there are no parallels to reference for a way forward. This is where despair sets in. But there are almost always examples we can look to for how to thrive in challenging times.
There are winners and losers in every economy. Some people and companies collapse under the weight of changes and uncertainty while others seem to thrive. Same conditions, similar circumstances, but one group withers away while others not only survive the challenge but go on to do great things. What makes the difference?
Dandelions don't need perfect conditions to flourish. No, they don't mind if the soil is bad, the water inconsistent, or even if they have to go it alone against all odds ... like taking root in a small crack in concrete. They accept the conditions given and find a way to succeed.
Much has been written about the difficulty of successful companies thriving in the second and third generations. The same logic holds true for the age of COVID-19. Companies would do well to revisit the founder mentality and get back to their entrepreneurial roots.
Leaders who excelled in guiding the company along historic routes can struggle with change. Agile organizations are the ones who are able to weather the storm and redefine their paths forward while fixed companies struggle with the change.
Top-heavy organizations are susceptible to major disruption during stormy market changes.
I've found that in healthy business cultures, people work hard to do the right thing most of the time. And in pushing forward they make mistakes for all the right reasons. When those mistakes are made, management owes it to their teams to have some grace.
… too many speedboats and you can new idea your company out of existence. Too many tankers and the world will pass you by. With innovation, it's often best to let your speedboats race out to the front.
Every company has check-the-box employees. These are people who keep their heads down and move through a steady list of to-do items.
Success can trap even the speedboats of a company into believing their one brilliant win is enough. It isn't. Companies must continue to innovate and learn, try and fail, learn more and stretch to find what's new.
The average tv remote control has 40+ buttons. Most people use about six on a regular basis and stretch to 10 in a crunch. So why do remote controls have the extra 30+ buttons? Because they can. But should they?
This week, challenge yourself and your team to see the GOOD in people. See that they ARE trying—that they ARE working to solve the problem.
It's hard enough out there. Let's give each other a break.
A year after launching a start-up agency built on filling the gap between in-house creative groups and traditional agencies, I get asked almost weekly if I think the traditional agency model is dying. The answer? Maybe. But the reasons are far simpler than people think.
If your culture is dysfunctional, it doesn't matter how many core values you list or how you word them. If the leadership doesn't demonstrate the kinds of behaviors you want, TELLING your employees how to act will fall on deaf ears.
In every business category, whether B2B or B2C, service-oriented or manufacturing, people want to know that the products and services offered are relevant to how they live.
If you solve problems for your audiences, you have relevance.
The business world loves stereotypes, where old-line companies (we call them tankers) boast about their age, stability, and staying power while young startups (we call them speedboats) scream about their pace, out-of-the-box thinking, and innovation. Seasoned workers at tanker organizations get cast as rigid and resistant while their speedboat counterparts are hailed as adaptable and tech-savvy.
There is a need for both tanker and speedboat organizations. But let’s be clear here: the only thing you get with age is older. Age isn’t an indication of wisdom, sophistication, or savvy. Age alone does not determine ability to deliver.