a better way to solve creative challenges.

An interesting thing happens when you lead with strategy: you get to better solutions. That’s the key to how we think and how we operate.

We help organizations of all sizes solve their strategic challenge first, and then build creative to support. Because every company doesn’t need an ad campaign or packaging redesign. You might need a portfolio strategy or brand equity and architecture support with no creative expression. You might need a website refresh instead of a complete overhaul. You might need an internal launch program with town hall presentations. Or maybe you need innovation support. We help companies do these things and more, but we rarely help one company do all of them. Because each company is different and should be treated uniquely.

Our approach is highly consultative and built on solid relationships. We would rather be partners than vendors, and look for steady performance over time.

Kelly L. Smith
Partner / Lead Consultant

I built my career gaining valuable experience in advertising, branding, marketing, and innovation working with some of the world’s top companies. In building Thinkhaus Idea Factory, I wanted to apply the best lessons I learned as a writer, strategist, and designer while removing barriers and politics to helping our clients get the best support possible. We’re agile, experienced, and willing to try new approaches to solving big challenges. And we like to have fun doing it.

I've learned that business and brand strategy don't have to be difficult and they should never be difficult to understand. When they are, managers turn away from the programs, employees mock them and customers and consumers choose other brands.

When done well, even complex programs appear logical and amazingly simple to understand.

Over that time I have worked with small start-ups to Fortune 50 global conglomerates to help create and launch brands, rethink struggling brands and boost successful brands across a wide range of categories, channels and audiences.

Let's do something amazing together.