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Home
STRATEGY
BRANDING:
Branding
Naming & Nomenclature
Workshops & Facilitation
THINKING:
Business Strategy
Branding
Creative Expression
PORTFOLIO
Portfolio
ABOUT US
CONTACT US
ABOUND Pet Food Rebrand

ABOUND Pet Food Rebrand

Thinkhaus was selected to redesign Kroger's ABOUND super-premium pet food brand. The redesign addressed a new brand strategy, positioning, and expanded architecture, imagery, food photography, and more. It was rolled out nationwide in 2024.

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BrightPet Nutrition Group GlobalPet Trade Show Booth

BrightPet Nutrition Group GlobalPet Trade Show Booth

This booth was designed to showcase the branded and private label sides of the business while enabling Bright Pet to highlight specific brands and products in the portfolio. It launched in March 2022 as a temporary setup that allowed us to see how all the pieces work in person, and then went into permanent buildout of the structures. The total solution is scalable so Bright Pet can continue to grow and acquire brands, and have a trade show presence that grows with them.

Blackwood Brand Refresh

Blackwood Brand Refresh

The Blackwood brand management had expanded the architecture to include three distinct tiers with their own unique ingredient blends and stories. It was felt that the existing brand expression didn’t allow room to grow, so we worked together to develop a comprehensive overhaul that could help customers and consumers find the products that are right for them.

Stewart Brand Refresh

Stewart Brand Refresh

The Stewart brand and packaging collection had been built through mergers and acquisitions. As a result, the brand felt fractured. Working with the brand management team, we developed a new brand expression that leveraged their proprietary teal blue, helped the brand personality come through, and provided clarity for the brand architecture to be communicated to consumers in packaging.

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GBC Fusion Laminator Packaging

GBC Fusion Laminator Packaging

The base for our complete packaging solution for GBC laminators and pouches, this system provides shelf pop in a tiered system while easily communicating the three tiers to consumers.

GBC Lamination Sheet Packaging

GBC Lamination Sheet Packaging

The laminating category has traditionally been very functionally driven. We wanted to have some fun with the packaging while highlighting the idea that once laminated, the sheets can’t be damaged by whatever drops on them.

Retail packaging for Quartet white boards

Retail packaging for Quartet white boards

Quartet is the leader in white boards. This collection features four tiers of surfaces designed for home, school, and office use. The solution helped the brand break out from the competitive clutter and helped consumers find the right product for them.

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NBA RECLAIMED brochure

NBA RECLAIMED brochure

Artsman, a company that creates collectibles from game-used basketball courts, and the NBA began working together to enable professional teams to leverage their used courts instead of scrapping them or just retiring them to storage. This brochure was designed to introduce teams to the concept and get the conversations going about what’s possible.

Trew Introduction Brochure

Trew Introduction Brochure

Trew is an automated material handling solutions provider created by an experienced leadership team in 2018. We created a collateral system that helps tell their story and set them apart from their competition.

Trew Software Solutions Brochure & interactive pdf

Trew Software Solutions Brochure & interactive pdf

Trew’s automations services are comprehensive and complex, but their communications system shouldn’t be. We created a collateral system that enables the brand to expand their narrative and services without adding complexity to the program.

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Force4 Introduction Brochure

Force4 Introduction Brochure

Force-4 is an innovation group within a larger engineering firm. This piece had to establish an ownable aesthetic that separates them from their competition while helping communicate that the start-up has extensive experience.

Force-4 User Needs Brochure

Force-4 User Needs Brochure

Understanding the needs of users is critical to product development and innovation. This brochure for Force-4 highlights their processes, insights, and outcomes to help customers see the competitive advantage.

Stress Engineering Archery Brochure

Stress Engineering Archery Brochure

Stress Engineering has specialized services for the outdoor hunting and lifestyles markets. This brochure was designed to highlight their capabilities and quickly establish to a casual observer that the company is already subject-matter experts, even if the reader is unfamiliar with the brand.

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Stewart Brand Guidelines

Stewart Brand Guidelines

We created brand guidelines for the refreshed Stewart brand to help all stakeholders communicate in a cohesive manner and build a strong brand.

AZEK Brand Book

AZEK Brand Book

The AZEK Company went public after years of growth and portfolio management but needed a comprehensive tool to bring all strategies and guidelines together in one document. We crafted the brand book to address the corporate strategies, and individual companies in the portfolio while outlining brand standards for each.

StewMac Style Guide

StewMac Style Guide

With the growth of the brand and new strategic direction, we helped Stewart-MacDonald create a comprehensive brand book for their flagship brand to help all stakeholders understand what distinguishes the brand from competitors and how to utilize brand assets to drive preference in the marketplace.

GBC Brand Book

GBC Brand Book

After helping with the global repositioning of the GBC brand, we developed a comprehensive brand book to help all stakeholders understand the new strategy as well as how to use the brand assets across all markets.

Quartet Campaign

Quartet Campaign

Quartet was rolling out a refreshed brand and identity. Working with the internal creative group, we created a series of campaign expressions that could be used across multiple touchpoints.

Quartet Campaign

Quartet Campaign

Quartet was rolling out a refreshed brand and identity. Working with the internal creative group, we created a series of campaign expressions that could be used across multiple touchpoints.

Quartet Campaign

Quartet Campaign

Quartet was rolling out a refreshed brand and identity. Working with the internal creative group, we created a series of campaign expressions that could be used across multiple touchpoints.

Quartet Campaign

Quartet Campaign

Quartet was rolling out a refreshed brand and identity. Working with the internal creative group, we created a series of campaign expressions that could be used across multiple touchpoints.

Money Market Checking Direct Mail

Money Market Checking Direct Mail

AS GECU sends out direct mail to their members every month, we needed a campaign that would stand out as an easy way for high net worth individuals to earn higher interest on money in a money market checking account. This was part of a duel campaign that brought in more than $127 million in new deposits in two months.

Money Market Checking Direct Mail

Money Market Checking Direct Mail

As GECU sends out direct mail to their members every month, we needed a campaign that would stand out as an easy way for high net worth individuals to earn higher interest on money in a money market checking account. This was part of a duel campaign that brought in more than $127 million in new deposits in two months.

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ALOE Utz 100 Year Celebration Ad

ALOE Utz 100 Year Celebration Ad

This ad was created to run in a special edition publication celebrating the 100 year anniversary of Utz. The company is known for their cheese balls, among a wide range of snacks. We adjusted the signature Utz girl to have her hold the balloons made of cheese balls. The ad was so well received it was turned into posters to hang on office walls.

Credit Union New Member Direct Mail Campaign

Credit Union New Member Direct Mail Campaign

As GECU opened new branches, it was important to reach out to the surrounding community to let them know they could be members of the credit union—in spite of the GE name. We created a series of direct mail pieces that would stand out from the noise, invite the new people, and express the benefits of being a part of the family.

Credit Union branch grand opening

Credit Union branch grand opening

GECU was opening new branches and needed a distinct aesthetic that would contemporize the brand while holding together with a fully integrated campaign. We rolled out a program utilizing standees, posters, table tents, specialty items, and more.

Credit Union Branch Opening

Credit Union Branch Opening

Standee design for coordinated new branch opening.

Credit Union Branch Opening

Credit Union Branch Opening

Coordinated branded interior collection to welcome guests at new branch grand opening.

Bernie’s Book Bank Brand & Style Guide

Bernie’s Book Bank Brand & Style Guide

Bernie’s Book Bank is focused on enabling positive life experiences through books and book ownership. They provide free quality books to local children so they can build personal libraries. The organization sources, processes, and distributes eight books annually to children, ages birth through sixth grade in the Chicago region and surrounding areas.

Brand Identity redesign for Bernie's Book Bank

Brand Identity redesign for Bernie's Book Bank

Bernie’s Book Bank is focused on enabling positive life experiences through books and book ownership. They provide free quality books to local children so they can build personal libraries. The organization sources, processes, and distributes eight books annually to children, ages birth through sixth grade in the Chicago region and surrounding areas.

Rathburn Tool & Manufacturing logo

Rathburn Tool & Manufacturing logo

Brand identity for Rathburn Tool & Manufacturing. Rathburn is a family-owned precision manufacturing business located in Auburn, Indiana. In contemporizing their identity, we aimed at providing a classic, timeless appearance that captured the essence of the company and set them up for longterm success.

Stewart brand identity redesign

Stewart brand identity redesign

Stewart brand dog food has a long history, but didn’t have the emotional connection with consumers the brand wanted. We redesigned the identity to bring out the playful nature of people engaging with their pets, including the smiling dog face with a happy tongue wagging.

Brand Identity redesign for the National Association of State Boards of Geology

Brand Identity redesign for the National Association of State Boards of Geology

ASBOG is primarily the testing agency for certifying geologists around the country. Their previous identity felt dated. The redesign captures the essence of geology as the foundation, with ASBOG sitting on top almost as if a mountainscape above a valley. The badge shape also matches well with the culture of the organization and the geologists who are out in the field every day.

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Montgomery Dentistry logo

Montgomery Dentistry logo

Identity for local dentist

South Texas Stagecoach logo

South Texas Stagecoach logo

Logo design for lifestyle brand

Artsman logo

Artsman logo

Logo design for collectibles company

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Bump Certificate Campaign

Bump Certificate Campaign

GECU challenged us with how to bring in the highest number of deposits in the shortest amount of time. Our solution was to create a product that was the best in the country during the campaign. We launched with an integrated campaign using direct mail, email, digital, radio, and in-store marketing. The result was 376% lift over their most successful campaign prior, and more than $127 million in new deposits in two months.

Bump Certificate Campaign

Bump Certificate Campaign

GECU challenged us with how to bring in the highest number of deposits in the shortest amount of time. Our solution was to create a product that was the best in the country during the campaign. We launched with an integrated campaign using direct mail, email, digital, radio, and in-store marketing. The result was 376% lift over their most successful campaign prior, and more than $127 million in new deposits in two months.

Bump Certificate Campaign

Bump Certificate Campaign

GECU challenged us with how to bring in the highest number of deposits in the shortest amount of time. Our solution was to create a product that was the best in the country during the campaign. We launched with an integrated campaign using direct mail, email, digital, radio, and in-store marketing. The result was 376% lift over their most successful campaign prior, and more than $127 million in new deposits in two months.

Bump Certificate Campaign

Bump Certificate Campaign

GECU challenged us with how to bring in the highest number of deposits in the shortest amount of time. Our solution was to create a product that was the best in the country during the campaign. We launched with an integrated campaign using direct mail, email, digital, radio, and in-store marketing. The result was 376% lift over their most successful campaign prior, and more than $127 million in new deposits in two months.

AZEK Digital Ad

AZEK Digital Ad

Digital program to support AZEK’s national advertising program.

AZEK Digital Ad

AZEK Digital Ad

Digital program to support AZEK’s national advertising program.

AZEK Digital Ad

AZEK Digital Ad

Digital program to support AZEK’s national advertising program.

AZEK Digital Ad

AZEK Digital Ad

Digital program to support AZEK’s national advertising program.

InSinkErator Magic of the Kitchen ad

InSinkErator Magic of the Kitchen ad

InSinkErator is the ubiquitous brand of disposers, but it’s not tied to the positive emotions involved in the joy of cooking. We wanted to connect the functional product with the joy and magic.

InSinkErator Messy Business ad

InSinkErator Messy Business ad

InSinkErator wanted to talk to consumers who are passionate about their kitchens and using the best equipment. Though InSinkErator disposers dominate the category, many consumers don’t know they even have the brand in their kitchen. We wanted to appeal to the emotion of creating in the kitchen and tie the brand to that emotion.

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Hanes sales support

Hanes sales support

As Hanes was launching a new line of professional shirts, we created a boxed set that was delivered to buyers to create a gifting experience complete with product information and samples.

Sales presentation panels for VF Corp

Sales presentation panels for VF Corp

VCF wanted theme boards to help drive impact with buyers. We created a series of fold-out panels for easy transport and instant impact as the brand pivoted to more urban positioning.

Sales support for VF Corp.

Sales support for VF Corp.

VFC was trying to reposition and relaunch the Brittania brand to have an edge and appeal to street. This promotion was sent to buyer across the U.S. ahead of the largest trade show. They received a used military ammo box with the Brittania logo screen printed on the outside. When the box was opened, a graphic above a full-size skateboard read “If you’ve got the balls, we’ll give you the wheels.” Recipients had to bring their skateboard with them to the tradeshow where we had a skateboard tech ready to add the trucks to the board. The brand said they had the highest results of any promotion to date.

Chiquita Sales Brochure

Chiquita Sales Brochure

Chiquita was introducing a new collection of products aimed at keeping bananas perfectly ripe and ready for individual sales through convenience channels.

Annuities Sales Collateral

Annuities Sales Collateral

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Credit union promotion

Credit union promotion

Credit union promotion

Credit union promotion

Credit union promotion

Credit union promotion

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ABOUND Pet Food Rebrand
ABOUND Portfolio.002.png
ABOUND Portfolio.003.png
ABOUND Portfolio.004.png
ABOUND Portfolio.005.png
Pet Pride 2.002.png
Pet Pride 2.003.png
Pet Pride 2.004.png
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BrightPet Nutrition Group GlobalPet Trade Show Booth
Blackwood Brand Refresh
Stewart Brand Refresh
bag of bread mockup 01.png
French Bread.png
Pie Lineup.png
All Packages 01 (Low-rez).png
GBC Fusion Laminator Packaging
GBC Lamination Sheet Packaging
Retail packaging for Quartet white boards
Ethicon Jumpstart Video
The Rathburn Story: CEO Angie Holt
Rathburn: Ingenuity and Precision in Everything We Do.
Rathburn: Our People Make the Difference
Rathburn Tool & Manufacturing: Precision Tooling
Rathburn Tool & Manufacturing: Problem Solving
Rathburn Tool & Manufacturing: Creativity
05-TH22-Mayerson-Website.jpg
06-TH22-Rathburn-Website.jpg
03-TH22-FF-Website-BA.jpg
03-TH22-FF-Website-Pages-B.jpg
NBA RECLAIMED brochure
Trew Introduction Brochure
Trew Software Solutions Brochure & interactive pdf
11-TH22-Stress-IIoT-Brochure.jpg
Force4 Introduction Brochure
Force-4 User Needs Brochure
Stress Engineering Archery Brochure
BF Style Guide.png
Stewart Brand Guidelines
AZEK Brand Book
StewMac Style Guide
GBC Brand Book
Quartet Campaign
Quartet Campaign
Quartet Campaign
Quartet Campaign
Money Market Checking Direct Mail
Money Market Checking Direct Mail
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215501 Aloe Group Print Ads_FINAL.jpg
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ALOE Utz 100 Year Celebration Ad
Credit Union New Member Direct Mail Campaign
Credit Union branch grand opening
Credit Union Branch Opening
Credit Union Branch Opening
Bernie’s Book Bank Brand & Style Guide
Brand Identity redesign for Bernie's Book Bank
Rathburn Tool & Manufacturing logo
Stewart brand identity redesign
Brand Identity redesign for the National Association of State Boards of Geology
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Montgomery Dentistry logo
South Texas Stagecoach logo
Artsman logo
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Bump Certificate Campaign
Bump Certificate Campaign
Bump Certificate Campaign
Bump Certificate Campaign
AZEK Digital Ad
AZEK Digital Ad
AZEK Digital Ad
AZEK Digital Ad
InSinkErator Magic of the Kitchen ad
InSinkErator Messy Business ad
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Hanes sales support
Sales presentation panels for VF Corp
Sales support for VF Corp.
Chiquita Sales Brochure
Annuities Sales Collateral
JPF4.jpg
JP-Annuities-Adventure.jpg
Credit union promotion
Credit union promotion
Credit union promotion
Atech Akers Ad.jpg
Atech DaytonGreenAd.jpg
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Thinkhaus Idea Factory, Kings Mills, OH, USA513.919.6597ksmith@thinkhausideas.com

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Thinkhaus Idea Factory
Kings Mills, OH
513.919.6597
ksmith@thinkhausideas.com

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281.804.3569‬
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