Thinkhaus was selected to redesign Kroger's ABOUND super-premium pet food brand. The redesign addressed a new brand strategy, positioning, and expanded architecture, imagery, food photography, and more. It was rolled out nationwide in 2024.

This booth was designed to showcase the branded and private label sides of the business while enabling Bright Pet to highlight specific brands and products in the portfolio. It launched in March 2022 as a temporary setup that allowed us to see how all the pieces work in person, and then went into permanent buildout of the structures. The total solution is scalable so Bright Pet can continue to grow and acquire brands, and have a trade show presence that grows with them.

The Blackwood brand management had expanded the architecture to include three distinct tiers with their own unique ingredient blends and stories. It was felt that the existing brand expression didn’t allow room to grow, so we worked together to develop a comprehensive overhaul that could help customers and consumers find the products that are right for them.

The Stewart brand and packaging collection had been built through mergers and acquisitions. As a result, the brand felt fractured. Working with the brand management team, we developed a new brand expression that leveraged their proprietary teal blue, helped the brand personality come through, and provided clarity for the brand architecture to be communicated to consumers in packaging.

The base for our complete packaging solution for GBC laminators and pouches, this system provides shelf pop in a tiered system while easily communicating the three tiers to consumers.

The laminating category has traditionally been very functionally driven. We wanted to have some fun with the packaging while highlighting the idea that once laminated, the sheets can’t be damaged by whatever drops on them.

Quartet is the leader in white boards. This collection features four tiers of surfaces designed for home, school, and office use. The solution helped the brand break out from the competitive clutter and helped consumers find the right product for them.

Artsman, a company that creates collectibles from game-used basketball courts, and the NBA began working together to enable professional teams to leverage their used courts instead of scrapping them or just retiring them to storage. This brochure was designed to introduce teams to the concept and get the conversations going about what’s possible.

Trew is an automated material handling solutions provider created by an experienced leadership team in 2018. We created a collateral system that helps tell their story and set them apart from their competition.

Trew’s automations services are comprehensive and complex, but their communications system shouldn’t be. We created a collateral system that enables the brand to expand their narrative and services without adding complexity to the program.

Force-4 is an innovation group within a larger engineering firm. This piece had to establish an ownable aesthetic that separates them from their competition while helping communicate that the start-up has extensive experience.

Understanding the needs of users is critical to product development and innovation. This brochure for Force-4 highlights their processes, insights, and outcomes to help customers see the competitive advantage.

Stress Engineering has specialized services for the outdoor hunting and lifestyles markets. This brochure was designed to highlight their capabilities and quickly establish to a casual observer that the company is already subject-matter experts, even if the reader is unfamiliar with the brand.

We created brand guidelines for the refreshed Stewart brand to help all stakeholders communicate in a cohesive manner and build a strong brand.

The AZEK Company went public after years of growth and portfolio management but needed a comprehensive tool to bring all strategies and guidelines together in one document. We crafted the brand book to address the corporate strategies, and individual companies in the portfolio while outlining brand standards for each.

With the growth of the brand and new strategic direction, we helped Stewart-MacDonald create a comprehensive brand book for their flagship brand to help all stakeholders understand what distinguishes the brand from competitors and how to utilize brand assets to drive preference in the marketplace.

After helping with the global repositioning of the GBC brand, we developed a comprehensive brand book to help all stakeholders understand the new strategy as well as how to use the brand assets across all markets.

Quartet was rolling out a refreshed brand and identity. Working with the internal creative group, we created a series of campaign expressions that could be used across multiple touchpoints.

Quartet was rolling out a refreshed brand and identity. Working with the internal creative group, we created a series of campaign expressions that could be used across multiple touchpoints.

Quartet was rolling out a refreshed brand and identity. Working with the internal creative group, we created a series of campaign expressions that could be used across multiple touchpoints.

Quartet was rolling out a refreshed brand and identity. Working with the internal creative group, we created a series of campaign expressions that could be used across multiple touchpoints.

AS GECU sends out direct mail to their members every month, we needed a campaign that would stand out as an easy way for high net worth individuals to earn higher interest on money in a money market checking account. This was part of a duel campaign that brought in more than $127 million in new deposits in two months.

As GECU sends out direct mail to their members every month, we needed a campaign that would stand out as an easy way for high net worth individuals to earn higher interest on money in a money market checking account. This was part of a duel campaign that brought in more than $127 million in new deposits in two months.

This ad was created to run in a special edition publication celebrating the 100 year anniversary of Utz. The company is known for their cheese balls, among a wide range of snacks. We adjusted the signature Utz girl to have her hold the balloons made of cheese balls. The ad was so well received it was turned into posters to hang on office walls.

As GECU opened new branches, it was important to reach out to the surrounding community to let them know they could be members of the credit union—in spite of the GE name. We created a series of direct mail pieces that would stand out from the noise, invite the new people, and express the benefits of being a part of the family.

GECU was opening new branches and needed a distinct aesthetic that would contemporize the brand while holding together with a fully integrated campaign. We rolled out a program utilizing standees, posters, table tents, specialty items, and more.

Standee design for coordinated new branch opening.

Coordinated branded interior collection to welcome guests at new branch grand opening.

Bernie’s Book Bank is focused on enabling positive life experiences through books and book ownership. They provide free quality books to local children so they can build personal libraries. The organization sources, processes, and distributes eight books annually to children, ages birth through sixth grade in the Chicago region and surrounding areas.

Bernie’s Book Bank is focused on enabling positive life experiences through books and book ownership. They provide free quality books to local children so they can build personal libraries. The organization sources, processes, and distributes eight books annually to children, ages birth through sixth grade in the Chicago region and surrounding areas.

Brand identity for Rathburn Tool & Manufacturing. Rathburn is a family-owned precision manufacturing business located in Auburn, Indiana. In contemporizing their identity, we aimed at providing a classic, timeless appearance that captured the essence of the company and set them up for longterm success.

Stewart brand dog food has a long history, but didn’t have the emotional connection with consumers the brand wanted. We redesigned the identity to bring out the playful nature of people engaging with their pets, including the smiling dog face with a happy tongue wagging.

ASBOG is primarily the testing agency for certifying geologists around the country. Their previous identity felt dated. The redesign captures the essence of geology as the foundation, with ASBOG sitting on top almost as if a mountainscape above a valley. The badge shape also matches well with the culture of the organization and the geologists who are out in the field every day.

Identity for local dentist

Logo design for lifestyle brand

Logo design for collectibles company

GECU challenged us with how to bring in the highest number of deposits in the shortest amount of time. Our solution was to create a product that was the best in the country during the campaign. We launched with an integrated campaign using direct mail, email, digital, radio, and in-store marketing. The result was 376% lift over their most successful campaign prior, and more than $127 million in new deposits in two months.

GECU challenged us with how to bring in the highest number of deposits in the shortest amount of time. Our solution was to create a product that was the best in the country during the campaign. We launched with an integrated campaign using direct mail, email, digital, radio, and in-store marketing. The result was 376% lift over their most successful campaign prior, and more than $127 million in new deposits in two months.

GECU challenged us with how to bring in the highest number of deposits in the shortest amount of time. Our solution was to create a product that was the best in the country during the campaign. We launched with an integrated campaign using direct mail, email, digital, radio, and in-store marketing. The result was 376% lift over their most successful campaign prior, and more than $127 million in new deposits in two months.

GECU challenged us with how to bring in the highest number of deposits in the shortest amount of time. Our solution was to create a product that was the best in the country during the campaign. We launched with an integrated campaign using direct mail, email, digital, radio, and in-store marketing. The result was 376% lift over their most successful campaign prior, and more than $127 million in new deposits in two months.

Digital program to support AZEK’s national advertising program.

Digital program to support AZEK’s national advertising program.

Digital program to support AZEK’s national advertising program.

Digital program to support AZEK’s national advertising program.

InSinkErator is the ubiquitous brand of disposers, but it’s not tied to the positive emotions involved in the joy of cooking. We wanted to connect the functional product with the joy and magic.

InSinkErator wanted to talk to consumers who are passionate about their kitchens and using the best equipment. Though InSinkErator disposers dominate the category, many consumers don’t know they even have the brand in their kitchen. We wanted to appeal to the emotion of creating in the kitchen and tie the brand to that emotion.

As Hanes was launching a new line of professional shirts, we created a boxed set that was delivered to buyers to create a gifting experience complete with product information and samples.

VCF wanted theme boards to help drive impact with buyers. We created a series of fold-out panels for easy transport and instant impact as the brand pivoted to more urban positioning.

VFC was trying to reposition and relaunch the Brittania brand to have an edge and appeal to street. This promotion was sent to buyer across the U.S. ahead of the largest trade show. They received a used military ammo box with the Brittania logo screen printed on the outside. When the box was opened, a graphic above a full-size skateboard read “If you’ve got the balls, we’ll give you the wheels.” Recipients had to bring their skateboard with them to the tradeshow where we had a skateboard tech ready to add the trucks to the board. The brand said they had the highest results of any promotion to date.

Chiquita was introducing a new collection of products aimed at keeping bananas perfectly ripe and ready for individual sales through convenience channels.